The lifestyle of Moora matches the richness of the business opportunities. The town was nationally honoured as the 2001 Community of the Year.

Moora is located on the Midlands Highway between the Great Northern Highway and the Brand Highway.

The climate is Mediterranean, featuring mild winters that yield most of the year's rain. Moora’s average annual rainfall of more than 500 millimetres over 90 days each year has earned it the enviable reputation as the State's most reliable pastoral and farming district. It has never been declared a drought zone, even during the prolonged nationwide drought at the beginning of the 1990's. Summers here are warm to hot, with daytime temperatures averaging between 30 to 35 degrees Celsius.

Moora's 5 commercial banks, Senior High School, Pharmacy, Dentist, Doctors, District Hospital, commerce and retail sectors, and community recreational facilities mean it is the largest inland service centre between Perth and Geraldton, providing services to a population catchment of 6,000 residents within a 100 kilometre radius.